Purpose in Business

Purpose in Business

24 March 2022

We’ve seen attitudes and mindsets change regarding what a business is for. An often heard narrative is that a business is just for maximising shareholder value. Now companies are emerging with a business model built around a purpose. 

In March we will discuss with Naomi MacKenzie (Co-Founder of Kitro) and Gerhard Andrey (Co-Founder of Liip, and member of the Swiss Parliament) why purpose in business matters. Melissa Buch (Founder of Brandbuch), will moderate and guide through questions such as: Why do companies start to organise around a purpose? Is there a new definition what a company is for? How favourable is the business environment to sustainable, non-extractive business models? How does a purpose impact funding, growth, client expectation, employees and the bottom line? Is it linked to the Big Resignation?

The event will take place on 24 March 2022 at 19:00 at Dept, Badenerstrasse 415, 8003 Zürich. The audience size will be Corona conform. If you want to participate, you can send a request soon.

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