Purpose in BusinessNaomi MacKenzie

Purpose in Business

Digital-Shift Interview with Naomi MacKenzie
Co-founder of Kitro

Here you find an extract of your interview with Naomi MacKenzie on purpose in business. We’ve seen attitudes and mindsets change regarding what a business is for. An often heard narrative is that a business is just for maximising shareholder value. Now companies are emerging with a business model built around a purpose.

Event: Purpose in Business
On 24 March 2022 we will host an event Zurich in collaboration with Dept. We will discuss with Melissa Buch (Founder of Brandbuch) and Gerhard Andrey (Co-Founder of Liip, and member of the Swiss Parliament) why purpose in business matters.

If you want to know when more about the event click here.
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