Purpose in BusinessAlessandra Rojas

Purpose in Business

Digital-Shift Interview with Alessandra Rojas
Sustainable Entrepreneurship Manager EPFL

Here you find an extract of your interview with Alessandra Rojas on purpose in business. We’ve seen attitudes and mindsets change regarding what a business is for. An often heard narrative is that a business is just for maximising shareholder value. Now companies are emerging with a business model built around a purpose.

Event: Purpose in Business
On 24 March 2022 we will host an event Zurich in collaboration with Dept. We will discuss with Melissa Buch (Founder of Brandbuch) and Gerhard Andrey (Co-Founder of Liip, and member of the Swiss Parliament) why purpose in business matters.

If you want to know when more about the event click here.
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